In order to develop your Personal Brand effectively, you need to be very aware of the perceptions that others have of you. In addition, you need to spend time managing perceptions in order to maximise the impact from your personal brand.

The group of people who have perceptions of you is wide-ranging of course – colleagues, potential employers, your target market, clients, etc. The fact is, you just never know who might notice you, be talking about you and want to recommend you.

Where are the gaps in how you see yourself and how others view you? How do you make sure that the messages are positive, congruent and consistent?

You will need to have completed your Personal Brand Profile and gained the feedback set as an exercise in the last session before you can complete this one. So please make sure you do your ‘homework’ to ensure you get the most from the course.

Take a look at today’s video below and we reveal all…

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Related articles

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• Perception Relations: The New Customer Service? (ariwriter.com)

So you’ve made it to the last day… we hope you’ve enjoyed the last month and are already putting some of the techniques we’ve shown you into practice.

For our last session, we are going to look at how your Personal Brand can help in selling yourself and differentiating yourself in the job market.

Having a strong Personal Brand will differentiate you from your competition, but you also need to be proactive in defining your ideal job or career and then using all the tools covered in this course to position yourself in the most effective way.

This session brings together all of the concepts covered and helps you to be clear about the key elements of differentiating yourself when it comes to interviews and finding that perfect role.

Enjoy the last day and don’t forget to leave a comment below.

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Being visible and having  the phone ring with opportunities doesn’t happen by accident. It happens to people for a reason and that reason is normally because they are well connected… they have a strong network of people around them who they interact with on a regular basis. Most importantly they actively spend time giving to that network.

We all need to be more visible – especially in competitive times. However because time is so precious,  we need to network in a strategic rather than an ad-hoc way, dovetailed with a clear focus on our goals.

In this session, we build on the goals you’ve already prepared in an earlier part of the course and I’ll share some ideas on how you can make more effective use of your time spent networking.

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Related articles

• The Long Tail (kamccollum.wordpress.com)
• How efficient is your Twitter network? (metaroll.com)

Without clearly articulated goals and actions you are unlikely to achieve results. Results in the context of this course are hitting the Personal Brand objectives you set yourself at the beginning of this course.

In this penultimate session in the programme, I will make sure you have the necessary structure to enable you to meet your objectives for building your Personal Brand and for setting on-going goals in your life and career. There’s a really simple technique I will show you which means you’ll never break another New Year’s Resolution ever again – and it’s all to do with using the right words.

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Related articles

• Free Goal Setting Reminder Tool (emotionalwellbeingblog.com)
• Set and Track New Year’s Resolutions with Free Software (lifehacker.com)
• Dream Manager (slackermanager.com)

For any brand to be strong and powerful it needs to be consistent. This applies to corporate brands as well as personal brands.

I will be challenging you in this session to test out just how consistent your brand is in all forms of communication.

We use a number of celebrity case studies to illustrate the point, plus I am able to reveal what Richard Branson said to me when I interviewed him about his hugely successful personal brand and his ‘ahem‘ choice of wardrobe…

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Related articles

• Guest Post: 8 Ways to Inspire Others (Marc and Angel)
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It’s no good developing your personal brand and then not building exposure and being seen.

Visibility is more important than ever (especially with the economic climate as it currently is) in getting ahead in business and making the most of our careers. To ensure we make the most of this important  element, we need to build a clear visibility plan.

In this session we’ll be looking at defining your target market and building that visibility plan for you to execute over the coming weeks and months, and indeed on-going.

Without a plan you’ll be leaving your visibility to chance and that just won’t be good enough to build your profile effectively.

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Today isn’t about presentation skills – there are pleny of courses you can go on to improve your skills in this area. Instead, this session covers an area not traditionally covered and one you may not have considered.

Have you ever thought about how to get the right sort of personality (yours) and natural charisma into your delivery when speaking to an audience, from a single person to an audience filling a large room.

In this session I’ll be giving you my top tips for getting your personal brand across when presenting.

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Related articles

• Slide Share and Personal Branding (advancingwomen.com)
• Science of Presentation (brainandlearning.blogspot.com)

How you use your voice and body are two hugely important elements of your personal brand you need to think about more consciously. It’s entirely possible you don’t give them a second thought, yet they speak volumes about you.

What does your voice say about you? How do these ’silent indicators’ affect the way others perceive you?

In this session I will be covering how the impact of our voice and elements of body language can get in the way of projecting ourselves positively and authentically and show you how to avoid these pitfalls.

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Whether we like it or not, we’re judged on the clothes we wear and our appearance in general.  Get over it and accept that that’s how it is and we should just make sure our image reflects and reinforces who we really are rather than get in the way of true qualities and abilities.

In this session I’ll be sharing some thoughts on business wardrobes and challenging you to consider what your clothes say about your brand.

Ever wondered what colours are right for you personally to make the greatest style impact but never got round to having a colour analysis consultation? Well now you can get what you need quickly and simply from your desk.

Simply send us a digital close-up photo of your face to clearly show hair and eyes, not more than 1MB in size and we’ll send you your own colour palette with 24 colour swatches best suited to you to hold attention in your face and look your sharpest. We’ll also send you notes especially for your colour type on how to wear these colours.

Contact us using the websites below…

For further information on Lesley Everett and Walking TALL please go to www.lesleyeverett.com and www.walkingtall.org

Personal Branding books and other products are available here

Related article

• David Cameron’s ‘green carpet’ style (telegraph.co.uk)